Susan Eckley Ruch

susan eckley ruch

She’s an Executive Director and Founding  Partner of  “IDLife.” “It’s About Lifestyle!  She became involved with “IDLIFE” in October of 2013, before they came up with the concept.

SKII: What is IDLife?

Susan: “IDLife” means “Individually Designed Life.”  I believe the Lord has put everybody here to be unique and they are Destined for Greatness. #IDLife is a vehicle to Get You Where You Are Now, To Where You Want To Be.  Our core product is ID Nutrition, customized supplementation.  It’s Revolutionary. We are the only company that has a HIPAA Compliant Health Assessment platform that design personalized supplementation that is unique to that individual No two people are alike and neither should their nutrition be.

SKII: Who came up with the idea of IDLife?

Susan: Logan Stout, who is the CEO created the concept of IDLife.  I actually knew Logan from a previous company I was involved with and when I heard he was starting his own direct sales company from the  Ground Floor, I immediately knew I was in the right place at the right time. The company is based in Frisco, TX.  He became a multi-millionaire by the young age of 25 in two previous direct sales companies.  He was retired and he basically came out of retirement. October 21, 2013, IDLife was born.  The official launch of IDLife was just a few months ago in May 2014 while I was in Dallas. Before IDLife, Logan was involved in an energy company and another health and wellness company.  My business partners include, Troy Aikman, Dallas Cowboys and Fox Sports Commentator,

Leisa Hart, “Buns of Steel”, Carla Ferrer, Seen on Oprah, Larry North, first person to be inducted into the Professional Trainers Hall of Fame, Mark Harari, Celebrity Fitness Trainer and the list goes on and on. In May, there were 6,000 associates, now there is over 10,000. And growing every day. If you haven’t heard about IDLife, you will. Did you know that direct sales  methods is the new distribution model for business for the 21st Century and going forward. Even Proactive went from info commercials to direct selling. Dove chocolate went to direct sales and has home chocolate parties.  Companies are paying people to advertise their products by “Word of Mouth.”

.SKII: Where were you born and raised?

Susan: I was born in Munhall, PA. My Dad was a High School  Special Education teacher. My parents, Paul and Gay Eckley live in New Jersey. I am the oldest of 8 children. I have 23 nieces and nephews from the ages of 10 to 30 years old.  I have 1 great niece who is about 8 months old now. I will be 55 years old on December 20th. I take my IDNutrition which is Pharmaceutical Grade and customized to my body. I take some in the morning and the remainder at night based on chronobiology as certain nutrients are better absorbed at different times of the day.

 SKII: Tell me about your IDLife products

Susan: We have the most amazing products on the planet. All our products are Organic, Natural, Gluten Free, GMO-Free, Soy Free, Casein Free & Lactose Free. We have a protein shake, vanilla and chocolate that is packed with 23 grams of protein, 7 carbs, 4 fiber, 2 fat, 7 ingredients, with micro-milled chia seed and sweetened with stevia. Energy drinks without the jitters, crash or burn.   Did you know that 75% of Americans are dehydrated all of the

time?  Hydrate keeps you hydrated with the right electrolytes and minerals, A Sleep Strip that gets you to sleep, keeps you asleep and you wake up refreshed.  We have a Performance Line which includes a Pre & Post Work-Out Drink and Lean which increases your metabolism and burns fat. My husband, he loves them. My husband, Billy (William Ruch) and I have been together for 17 years.

SKII: Before working for IDLife, what did you do?

Susan: You mean, what do I still do now until I quit working a job? I work as a Financial Controller for a $30 million steel corporation. I handle all the Accounting, Human Resources, everything, soup to nuts. I work full time on my job and I am working part time on my fortune. I’ve done a lot of things over my lifetime.  But, I Love #IDLife.  IDLife has changed my life forever.  I don’t know anyone that doesn’t want to look and feel better, including me. If you want to know more, please visit my website at You Will Be Glad You Did!

SKII: Who inspires you to do what you do?

Susan: The LORD. We are all here because the LORD put us here. The Lord has a plan for every single person when they listen. I could have died several times. Car accidents, hospital surgeries and will be 55 years old on December 20th. When I saw #IDLIFE, I said, “This is what I’m supposed to be doing. I’m supposed to be helping more people. This business is willable, sellable and inheritable.  It’s about what you start.  When I get out of the bed every day, I am excited because I can go out to help someone else. If you think of the word JOY – Jesus Others You, Put Jesus first, others second and then you – then you’re good. My suggestion for everyone is this: “If nothing changes in the next two years, where do you want to be? Where would you like to be? #IDLife is a vehicle to get you where you are now to where you want to be. Ask Me How?


susan eckley ruch 1


SKII:     Do you want to be a  Healthier You? Do you want to live a little longer? Do you  Love….You?  You really need to try IDLife products. They’re Great! Try the shakes, energy, hydrate and supplements. Try it!   I did and it’s a great kickoff to start my day. Visit and get into the best shape of your life.

Hank Pegeron

 4 years ago

Model: Aquila Avevion Instagram: @aquila_aveion

 3 years ago

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